Exercise: Working for children

Collect as many examples of imagery for children as possible. Group the illustrations you’ve collected into the target age groups. Include at least one image for each age group. Pre-reader Pre-school (3–5) Early reader (5-7) Established reader (7–9) and Older age groups At first sight it is hard to tell for children of what age

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Exercise: Packaging

Produce a series of illustrations for packaging to be used for a new range of organic biscuits for children. There are three varieties in the range Raisin, Choc Chip and Ginger biscuits. The client specifically wants three illustrations featuring extinct animals interacting in some fun way with a biscuit to be used on the boxes.

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Exercise: Text and image

Begin by taking each pair of words in turn from the list below and writing them in your own handwriting. Big /Small Fat /Thin Fast/ Slow Fun/ Boring Calm/ Mad Now write each pair of opposites in a way that is descriptive – use the shape and size of the word and the relative position

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Exercise: Editorial Illustration

Imagine that you’ve have been commissioned by the paper to create an illustration. Your task is to provide a visual interpretation of one of the headings below: How green is your food? The best restaurant in town. Loves me, loves me not Throwing your money away The object of my desire Finding your family history

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Exercise: Your own work

Most of the work you’ve created so far has been as a result of specific exercises with clear objectives defining the outcome. However, every drawing, every mark, every image you produce belongs to you and, as your property, has a potential value beyond the satisfying of a brief or exercise.   Go through the artwork

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Exercise: Character development

Collect as many examples as possible of different characters. Catalogue these characters as types – babies, children, sportsmen, old women – create your own category headings. BABIES BOYS   GIRLS Girls are small women.   MEN WOMEN   OLD MEN OLD WOMEN Decide upon a character you would like to create. This might be one

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Exercise: A children’s book cover

You are asked to produce a cover illustration for a natural history book for children (age 7–11) entitled Animals from Around the World. The image is to be used as a full colour front jacket to encourage children to choose this book from the library shelf.   Research Vintage book covers I want to emphasize

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Exercise: A menu card

For this exercise you are asked to provide an illustration for use on the menu of a sophisticated, quality fish restaurant – one in a chain sited in major European cities. The menu uses fresh ingredients and the ambience of the restaurant is modern, bright and contemporary in design. Any food depicted needs to be

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Exercise: A tattoo

A friend has asked you to design a tattoo for them based on the word Mum. He would also like you to make it into a greeting card that he can send his mother. (What a good idea for Mother’s Day). Research When I started my research, I found a few articles about the history

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Exercise: Visual distortion

This exercise is designed to push you through a deliberate process of stylisation. Tackle it with an open mind and be prepared to adapt or adopt some of the approaches you discover. Begin by drawing a cat or dog. Use reference from any source – life, photos or images from the internet. Draw the animal

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