Exercise: Packaging

July 23, 2016 No comments Article

Produce a series of illustrations for packaging to be used for a new range of organic biscuits for children. There are three varieties in the range Raisin, Choc Chip and Ginger biscuits. The client specifically wants three illustrations featuring extinct animals interacting in some fun way with a biscuit to be used on the boxes. The drawings should be in full colour.

Research

First of all I’ve made a research. Here’s the inspiring collection of successful packaging that will appeal to both children and adults.

http://bmcpublichealth.biomedcentral.com/articles/10.1186/1471-2458-14-1274

http://www.trendhunter.com/slideshow/childtargeted-packaging

http://www.thedieline.com/kids-baby-packaging/

COLOURS

The client would like the colours to reflect the ‘flavour’ of the biscuit.

Below there is a separate selection with different versions of cookie packages.

Exercise: Signs and symbols

…

When mother go shopping with her child she usually buys items that she need while her child is trying to convince her to buy something tasty. The child picks up different products from the shelf s and brings it to his mother. The prodact will be purchased, if mom approves of the child’s choise.

That’s why packaging should firstly attract child’s attention. For this it should be bright and attractive. After that packaging falls into mother’s hands. Now it has to convince mother to buy this cookies. Mother will likely buy it, if she sees that it is organic and healthy. So I think we should write on a packaging that our biscuits are 100% organic. When the mother understands that her child has chosen something organic and healthy, she will gladly put this item in her food basket.

Sketchbook

Eventually I’ve decided to make a package as a rectangular with a transparent part so one can see the cookies inside. Here is the result.

Ginger

Choc Chip

Raisin

Set

Categories: exercises, Illustration