For this exercise you are asked to provide an illustration for use on the menu of a sophisticated, quality fish restaurant – one in a chain sited in major European cities.
The menu uses fresh ingredients and the ambience of the restaurant is modern, bright and contemporary in design. Any food depicted needs to be visually appetising. Although the image will be used at a small size on the actual menu, if it is successful the restaurant would be interested in also using the image as a logo on their stationery and vans. As such the image will need to be reasonable simple and clear.
Mood board with my fish associations
Working with colors
Working on this idea in color, I found it the most successful one.
But I wanted to add some final touches to it.